What are the benefits of SSL and getting your site SSL certified
When a visitor makes a purchase on your site, their sensitive information moves from location A (the visitor’s web browser) to location B (your website server). SSL encrypts this data so it can only be read by the intended party.
This enables both parties to trust each other and make transactions online without worry. There are many benefits of SSL and getting your site SSL certified.
1. Increased Security
SSL encryption scrambles data that moves between the web server and the browser so it is unreadable to hackers. This is especially important for e-commerce sites that handle users’ account information, passwords, and credit card details.
When customers see a padlock icon and the “https” prefix in their browser, they know their data is safe. This builds trust and increases the likelihood that they will make a purchase or provide their personal information to your site.
SSL certificates contain a public key that works with the private key on the web server to establish an encrypted connection. This prevents unauthorized access to website content and protects the identity of the certificate owner. It also helps to prevent phishing attacks by showing that the site is legitimate.
2. Improved Customer Experience
The secure connection between a browser and a website that comes with SSL helps give customers peace of mind. When a customer sees that your URL starts with HTTPS, they know that their personal and financial information is protected.
Especially for websites that deal with sensitive client information or e-commerce, SSL is necessary. Without it, visitors may be skeptical about providing their information on the website and will likely look for a competitor that offers the same services.
With SSL, however, you can gain their trust and help convert them into paying clients. Additionally, SSL provides a visual indicator of security on the website that will add to your brand image. This can help elevate your business and put you ahead of the competition.
3. Better Search Engine Rankings
SSL isn’t just for security; it’s also a great way to improve your search engine rankings. SSL certificate enable websites to use HTTPS, which helps protect sensitive information like credit card details on checkout pages and personal data in contact forms.
Google doesn’t share much of what goes into their ranking algorithm, but they have disclosed that HTTPS and SSL are a small part of the equation. While you’ll still need dynamic content and a well-built website to rank high in the search engines, SSL will give you a boost that can make all the difference.
SSL protocol became a ranking signal back in 2014, but it’s important to note that it doesn’t work alone; you need to take all factors into consideration to win the SEO race.
4. Convenience for Users
Aside from preventing cyberattacks, SSL also gives users peace of mind. It encrypts the information that they send through your website’s forms and checkout pages. This is especially important for e-commerce sites and keeping your visitors’ personal information secure from hackers.
The SSL protocol is a public-key encryption system that enables the web server and browser to exchange keys securely. It can also manage the creation and resumption of secure sessions.
This is a key feature of SSL and a reason why it’s important to get your site SSL certified. Browsers now show a “Not Secure” warning for websites that don’t have SSL enabled, so it’s one of the best ways to generate trust and keep your visitors safe online. You can purchase SSL certificates from a variety of vendors, including the popular options Let’s Encrypt and DigiCert.
5. Improved Load Time
SSL is a requirement for any website that wants to accept credit card information from customers. It also makes your site look more legitimate to visitors and builds trust with them.
SSL can also improve webpage load speed because it works with HTTP/2, which is focused on performance improvements. HTTP/2 lets servers and browsers request and receive multiple web elements over a single connection, which reduces latency and makes websites load faster.
If you are not already using SSL, now is the time to get it installed on your website. It not only protects sensitive data, but it can help you build trust with your visitors, improve your SEO rankings, and improve your page loading speeds. And with the new Google policy punishing non-secure sites, it is becoming even more important to use SSL.