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Why Online Reviews Matter in Ecommerce
Online reviews matter because they provide social proof, which increases trust and credibility for products and sellers. They also encourage customer engagement and allow for constructive feedback.
Encourage your customers to leave reviews by providing a direct link in email communications and on product pages. You can even offer an incentive, like a discount on future purchases, to inspire them.
Increased Conversion Rates
Online reviews are an important part of the purchasing process. According to a study by Spiegel Research Center, nearly 95 percent of shoppers read product reviews before making a purchase decision. Reviews also influence conversion rates. Adding reviews to your website is an effective way to increase sales and build trust.
When customers visit your website, they want to feel confident that they are making the right purchase choice. Whether they are deciding to buy a new pair of shoes or a new car, they want to know that other consumers have had positive experiences with the product/service they are considering.
Online reviews provide a valuable source of social proof, improve the customer experience on Visit here your website , and aid in SEO efforts. Regardless of the size or scope of your business, embracing reviews is an excellent way to boost your bottom line. Make sure to highlight your best reviews and respond to negative feedback in a timely manner.
Social Proof
If you think back to the last purchase you made, chances are high that it was influenced by online reviews. That’s because online shoppers rely heavily on social proof, the ‘wisdom of the crowd’, to make informed decisions about their purchases.
Testimonials and positive customer reviews are great forms of social proof, but what’s even more effective is showing that your business is certified by third-party review platforms such as Trustpilot. This is because the reviews aren’t filtered or edited and show a more transparent picture of customers’ experiences with your product.
Additionally, displaying awards and badges that your company has won play into people’s desire to follow authority. Display these on your homepage and About Us page to build trust with first-time shoppers. You could also create a separate section of your website for this content or include them in welcome emails to encourage repeat sales.
Increased Trust
Online reviews are the digital equivalent of personal recommendations and word-of-mouth, so it’s no surprise that people trust them. When customers are deciding whether or not to buy from an unfamiliar business, they often read online reviews to gauge the quality of the product and the overall customer experience.
For example, in a survey by Fan & Fuel, 92% of respondents stated that they are influenced by reviews when making purchase decisions. People are especially concerned with reading reviews before purchasing high-priced products, since the upfront investment is greater and they have more expectations.
It’s also important to make it easy for customers to leave reviews. If they have to jump through too many hoops, it might be difficult for them to take the time to share their positive experiences. Adding a review submission form to your website and including it in marketing emails can encourage customers to share their feedback. Make sure to respond to reviews, too – this shows that your business cares about its customers.
Cost-Effective Marketing
If you are a new business looking for ways to attract customers, customer reviews may be the answer. This form of user-generated content is highly trusted by consumers and can make or break purchasing decisions. Reviews are also an effective way to improve SEO and gain brand recognition.
Consumers want reassurance when it comes to spending their hard-earned money. They read online reviews to learn about other shoppers’ experiences and get an idea of the quality of a product.
One of the best ways to encourage people to review your products is by asking them directly. You can do this via email or by including links on your website. You can even incentivize reviewers by offering discounts or free shipping on future purchases. In addition, it is important to regularly update your reviews so that potential customers can trust that they are accurate. This is essential to building a positive reputation and increasing sales.
